WordPress was born as a platform for budding bloggers, today it powers small to medium business websites as well. In recent years gaining in popularity due to its easy customisation and excellent user experience features.
WordPress is a Content Management System used by over a quarter of all websites, from personal blogs, small business websites, to full-fledged e-Commerce stores and it also happens to be Search Engine Optimisation [SEO]-friendly.
Some merchants are still hesitant to set up their e-Commerce stores on WordPress though. Looking at some of the reasons, it looks like some misconceptions need to be cleared up.
WordPress can make a good E-Commerce Site
WordPress is not optimised to handle tens of thousands of products at the moment. It can handle around 2,500 to 3,000 products comfortably and without issue.
If you’re running a small business with less than 3,000 products or a startup with just a handful of products, you can easily power the site through WordPress. When your product lines reach over 3,000 it’s time to move to a third-party service like Shopify.
WordPress is the most cost-efficient Content Management Systems for small businesses. Most of its plugins for customisability are available for free and are easy to set up. You do need to consider security when setting the site up as well. It’s easy to do this at the initial set up stage and a necessity for making sure your site is secured from hackers, and Google’s algorithms for optimisation.
WordPress may be vulnerable to hackers, due to the sheer size of the community with over 60 million sites using the platform. WordPress pushes out frequent updates and upgrades to ensure security as well. On top of the WordPress updates, you will need to install the appropriate security plugins and tailor them to suit your site.
Using WordPress for e-Commerce requires time and patience to ensure everything is set up correctly and then maintain the site. This can be particularly frustrating if you do not have the time to manage the site or budget to contract a third-party.
Is WordPress really for e-Commerce?
Ultimately, this one comes down to the goals of your business. As your business grows, and more orders are received, you’ll need to upgrade your hosting plan whether it’s to a dedicated server or a virtual private server.
E-Commerce is not a functionality WordPress offers as a default and you will need to customise your template with plugins and themes to get the right mix for you. We recommend WooCommerce. With 37,705,402 downloads, WooCommerce powers over 28% of all online stores. WooCommerce is now the most popular eCommerce platform on the web (stats from Builtwith), so you can rest assured you’re in good company.
The benefits of using WordPress for e-Commerce websites outweighs the shortcomings: