Google’s Chrome has started to begin warning website visitors of insecure websites. Any site that a visitor is asked to fill in a form, enter login details, or provide information, Chrome now shows an alert stating that the data the visitor is entering is not secure. Firefox has followed suit. What does this mean for your site? You need to make sure it passes the security test for these browsers. Luckily, we have some tips and tricks for you to add to your site.
There is a multitude of benefits for encrypting your site, not least of which is trustworthiness. All it takes is one user to start talking about how unsafe your site is and your reputation will take a hit. Not only this but when a visitor to your site is made aware that it’s not secure, it raises a red flag and unless the site is known to the visitor, they will immediately navigate away. There is also an SEO benefit of encrypting your site to the HTTPs level.
As well as safeguarding your website visitors and the information they enter on your site;encryption is also a leg up for your search engine optimisation. Data has shown over 50% of the sites appearing on the first page of Google search results were HTTPs compliant and if your goal is to be on this first page, HTTPs is a must. Not just for your consumer’s peace of mind, but for the overall benefit of your SEO strategy.
HTTPS solves security issues from HTTP by encrypting traffic between the web and your device. Whilst the data is still visible to threats, it’s a jumble of letters and numbers and makes no sense whatsoever.
For many years now, it’s been best practice to use HTTPS for sites where there is any sensitive information at all. Think online banking, eCommerce stores or sites where users are expected to sign in with usernames and passwords.
Seeing as there is now a global push from Google, the most popular search engine, to have sites running HTTPs, it makes sense to get on board now before you see a slump in traffic to your site.