1. Free and Open Source Content Management System
When you begin a start-up or any business, what is the first issue that comes to mind? Finance. Being a free and open source content management system, WordPress allows businesses to be cost-effective and get off the ground with little outlays to create an awesome website. Unless you have investors and can have a custom website built for you.
WordPress is the most cost-efficient way to get your website going and save your money for other important business choices. When compared with services like Magento, WordPress will save you money in the short and long term.
2. Themes and Plugins Galore
The hardest part of choosing your new website design is the choice of themes and plugins. With WordPress, you have so many to choose from its almost overwhelming. The variety is huge across the themes and plugins available to build a responsive, professional e-Commerce website for your business. Some are better than others and when creating an e-Commerce site, it may be advantageous to take on a Premium theme to give you a better customisation experience.
You can experience bugs whilst trying to customise your WordPress e-Commerce store. When you choose a free theme, you will generally have to seek support from the WordPress community, or you hire a developer. With a premium theme, the creating company is usually eager to help you out with any queries and will fix your bugs without further cost. Be sure to check the reviews of the theme before settling though.
There are numerous WordPress plugins available, you just need to select the best plugins for your requirements. If your site involves delivery of goods to a physical address, the WooCommerce plugin is your go-to option, whereas for digital products East Digital Downloads is the plugin for you. The best part is that both plugins are free!
3. Decent Number of Products
Although the WooCommerce plugin can easily handle more than 3,000 products, it is better to start with a smaller number of items in order to be on the safe side.
4. Easy to Build and Incorporate Search Engine Optimisation
WordPress is now made to ensure easy SEO instead of editing codes and meta tags, there are free plugins, like Yoast SEO. Now everyone can do basic SEO for their WordPress site without any coding skills or technical knowledge.
There a diverse range of free SEO plugins in the directory which will assist you to add meta tags to product and category pages rich in keywords.
5. Unlimited Potential
Your options really are endless and you may find yourself immersed in the easy to use WordPress world in no time. If you wanted to open your site to vendors to register and sell the products for you, the Multi-Vendor plugin will support you doing that, while the Multi-Currency plugin helps you sell your products in different countries and currencies.
The only limit is your imagination.
Despite the slight disadvantages, the advantages really do outweigh them. WordPress is perfect for those on a tight budget and who have the time to research their options.
You have access to free security plugins such as WordFence and BulletProof to help secure your site or if you’re running a larger site, you can also run a premium third-party security service giving you and your customers that peace of mind.
WordPress is not a perfect Content Management System, it is, however, the best free site creation service available and over 60 million websites can’t be wrong.