There is no denying that Google provides some of the best technology and data analytics in the industry. Google Analytics is an important component of any website. An effective strategy for using your site to drive sales is knowing what your customer is doing on your site, how they are doing it and all of the other exciting aspects of data analytics. With Google Analytics you can see a number of different metrics, including who is visiting your site and what they are doing and when as a basic metric that each and every website should measure. You can also see where your visitors are coming from which is really helpful when it comes to assigning marketing budget. You can use these stats to reallocate money to channels that are actually providing traffic.
All of the information and data that Google Analytics provides you, helps you to optimise your website for your audience and to gain further traction in your chosen market. Google Analytics can help improve your content by showing you what your users are actively going to and which topics are potentially tired and dated and should be revisited. There really is a wealth of information available on your customers and Google Analytics can customise it to your needs and organise the data to help you improve your site.
What is Google Analytics?
Google Analytics is a platform that allows you to find deep insights into who your customers are, what they do when they come to your site, where they have come from; you can run reports that show you what your active users are doing, their interactions with your website and you can drill down to individual user’s behaviour as well. With every report you could possibly need and then some, Google Analytics is a must have for any business and you don’t have to be a large business to benefit from data analytics, smaller and more agile businesses are able to better adapt to changes required based on the data available. Making the transition from small to medium business a lot easier and quicker. Google also provides online training courses from beginner to advanced and power users
You can also customise the way you see your own data and manage your Google Ad Spend and marketing through the one platform.
Good news! Google Analytics is free for small to medium enterprises. With a few small differences offered to Analytics 360 customers, the premium version is definitely more suited to larger scale firms for their needs. Small to medium businesses, however, would see just as much value in the free version.
You can also integrate your Google Analytics account to work with the rest of the Google suite as well as verified Google partners. The list of programs and platforms that can integrate with Google Analytics is no short list either. Included are the valuable tools Google AdSense and Search Console as well as Data Studio. There are a host of third-party platforms that integrate with Google Analytics as well.
Installing Google Analytics in WordPress is pretty simple, and you can do it with or without a plugin. All you need to do is follow our simple steps below, depending on your preference. The first step is to have a Google Analytics account, which is free to set up and takes about 30 seconds. If you already have a Google account for Gmail or similar, you can simply log in using those details. You will need to complete the account set up page after you have signed up, once completed you can select the Get Tracking ID icon and agree to the Terms and Conditions. From here you will be given a code. You will need to enter that code in through one of the installation options, so it’s a good idea to keep that screen or window open.
There are a number of different plugins to choose from and each have their own features.
Analytics Cat is the simple option. The plugin is not only fast to install and run, its features are limited so that it can focus on the important things, like your data. Analytics Cat also has the ability to exclude users on the site, once they have logged in if you do not want to track their movements. This would be a great feature to exclude yourself as the owner of the site and your behaviour from being linked in with your customers. This feature keeps your data cleaner and truer to what your customers are really doing.
Monster Insights is the larger plugin and has a lot more current users and is currently the most popular Google Analytics plugin. Monster Insights is also beginner friendly, so if you aren’t completely confident, this might be the plugin for you.
Google Analytics Dashboard for WP
ExactMetrics have a dashboard that plugs into your WordPress site and provides a deeper insight into your website, its traffic, and page and post reports. Bursting with features like fully customisable options for advanced data collection, custom events, and real time reporting, The ExactMetrics Google Analytics Dashboard for WP is one of the favourites in the WPEzi office.
When you view your dashboard, you’ll be seeing your chosen data in real-time, rather than delayed like other plugins. This gives you real time data on your visitors, sources of traffic and other key data sets you may need. The reporting from the dashboard is next level with reports on sessions, searches, bounce rates and keywords just to name a few. The Google Analytics Dashboard for WP really loads you up on reports for your site’s important data.
You can also se permissions for the users of your site, so they can see certain reports or none at all. The GA Dashboard has so many extra features, including privacy features for users of the site as well. The GA Dashboard also provides Ecommerce support which is great for those sites with items for sale. The GA Dashboard can help you track which items are popular and to whom and allow you to customise your site to accommodate this data.
The Google Analytics Dashboard makes it easy to track your chosen events, whether it be document downloads, links or other custom events you have within your site. There really is nothing the Dashboard cannot do.
To install the Google Analytics Dashboard, you would need to upload the full dashboard directory into your WP content directory under plugins and activate from your sidebar menu. Once activated, you will need to also authorise the plugin under the Plugin configuration. Once you have activated and authorised the plugin, go to the settings page and under the Google Analytics Manager section, you will then add in your Google Analytics ID and save. That’s it, now Google Analytics can start working to track your website data through the plugin.
Now you have Google Analytics installed on your site, you are free to track all sorts of different data points and stories. You will now be able to see the bigger picture for your WordPress site, and the products and services. Google Analytics will also be able to show you where some of your gaps might be, for example, if you have a fair amount of cart drop off, Google Analytics will be able to show you that and can show your progress if you change the cart process. Google Analytics can also show you were in the shopping cart process the customer navigates away and doesn’t complete the cart order, helping you to understand not only your customers but how they are using your site.
If you run into any trouble, please let us know, the WPEZI team are happy to provide WordPress support, whether you are a regular customer or it’s a one-off issue. Contact us via live chat today, it’s just in the bottom corner.