Your new website is up and running but the conversion results just aren’t there. We have a few reasons that might be happening:
- Homepage is outdated
Your home page is often the first impression a site visitor is met with; it’s important to create that excellent lasting first impression. Whether it’s the outdated design or your copy is so dense it’s not easily scannable, your potential customers might find it difficult and navigate away from your site.
- Slow loading site
When 40% of users abandon a site for slow load times, it’s time to think about how fast yours loads. Reducing image file size and utilising caching will go a long way to helping resolve this issue.
- The checkout system is messy
The checkout is the last place you want to place unnecessary roadblocks to conversion. Asking for too much unnecessary information, or too many steps might also cause customers to abandon their cart for another retailer.
- Limiting payment methods
Whilst the most common thought convention is that too many options confuse visitors when it comes to payment methods, you cannot have just one or two. Paypal, Afterpay, Zippay and other online secure payment methods should be on your radar along with traditional methods.
- Product description mishaps
A user can look at an image and make assumptions about the use of the product, however, this isn’t going to convince them to purchase. Having accurate and descriptive product information will assist your customers in confirming they have the right product for their needs.
- Ignoring User Experience
When a customer arrives at your site and cannot find the products they are looking for quickly and easily, they will navigate away. Taking the time to view your site through your users is a great way to prevent poor UX. It also helps to have multiple people within your business do this as everyone will have a different opinion. In any event, the layout of the site needs to be logical and easy to navigate.
There are several reasons why your site may not be converting, these are just a few. The main purpose of any e-commerce site is to make the experience as easy and simple as possible for the end user. These simple tips and tricks should go a long way to helping you retain customers and see an uplift in conversion rates.