SEO can make or break a website, so it makes sense to ensure you’re not making these common SEO mistakes. Making little improvements can go a long way in revising your digital marketing strategy to drive traffic to your site and increase your sales or returns.
- Partial On-Page SEO
Often, it’s the small things websites can do to refine the on-page elements, which builds up your site quality in tangible ways for Google’s algorithm.
This includes web copy, featuring relevant keywords, and presented in a technique that is easy to read and scan. The most overlooked elements include titles, descriptions, and image tags.
- Ignoring User Experience
Website function as astorefront and retail worker – not only do first impressions count, how easily you’ve made it for users to interact with the site, will either help or hurt the journey towards conversion. Highlighting User Experience as a key element in your site construction will benefit in both conversions and SEO; a website that loads quickly and is easy to navigate, for a user,will aid in the user spending time reading, browsing, and shopping on your site.
Though Google’s bounce rate is still largely a mystery, it’s acknowledged that the time a user spends on a website and how much they engage with the site will affect its quality rating and ranking.
- Ignoring Mobile Users
As the world moves closer to mobile devices, the future of websites lies in multi-device responsiveness for online shopping experiences. Google is already experimenting with prioritising websites with mobile versions when it comes to rankings. If you haven’t investigated these features already, start now before you’re playing catch up. Placesome of your site development focus on optimising your website responsiveness, or risk being left behind in the dust.
- Using the Wrong Keywords
The number one small business SEO rule – the more specific, the better. Higher traffic is not always the catalyst to higher sales, generally broad, specific words will waste your time and money by sending the wrong users your way.
It can be easily optimised for generic keywords. This option has its place if you have a certain purpose, but it shouldn’t be your key strategy. Consider, optimising by using lower-traffic phrases and words that are maybe slightly niche and specific and lower in competition. These can often lead to higher conversion rates.
Avoid keywordstuffing in your content, Google’s algorithms look for content that overuses keywords and sounds unnatural. Defeating the purpose of all your hard work
- Local Search? What Local Search?
An often-overlooked element of SEO is using location-specific keywords. If your business offers goods or services in a specific local area, avoid global keywords. Google’s theory for local search is complex, however,best practice for small businesses offering a good or serviceis to uselocal rather global keywords to assist with traffic and conversions.
- Not Utilising Analytics for Conversions
Analytics is the starting point for your SEO strategy and allows you to see what is working on your site and what is not, measure conversions and traffic as well as important demographic data. Offering a way to view opportunities to improve, tools such as Google Analytics and Webmaster can allow you to set objectives, monitor results, and figure out which areas are worth it to focus your efforts on. You can also access Google Keyword search to help improve your use of keywords and monitor their success.