With information overload across the internet, you would be forgiven for getting overwhelmed with the different tools and plugins you can use with your WordPress website to make sure it is optimised for your audience and ongoing strategy. SEO plugins like Yoast allow you to take actionable steps to guaranteethat your content gets to be seen by the right audience, and leads to higher retentions and conversions.
Over a quarter of all websites on the Internet use WordPress. Due to its easily customisable features, it’s certainlya worthwhile CMS system to use for small-to-medium businesses looking to even up the field by establishing their online presence.
One thing that is often overlooked by content creators is images, whether for blogs or landing pages. Images can help with Google rankings as well as backlinks. Site visitors can be sentto your site via Google Images, and Google reads your page to be of high quality.
We’ve listed below four simple thoughtson how you can use your images to make the best use of WordPress SEO.
- Finding the right image/s.
This one sounds obvious, but placing any image into your blog or landing page should be for SEO purposes, but should also fit the theme and overall branding and message of your site. Using your own images is one of the best ways to do that. Alternatively, stock photos, offer up ease of use where you are unable to source your own original images.
- Keyword Research.
Align your optimised keyword text content with the optimization of your images. Include keywords in the file name of the image you’re uploading and look at the alt and title text as well as captions. These should all support each other.
One neat trick is to use hyphens in your file names and text descriptions instead of underscores or spaces. Google reads these and hyphens do not represent a space which would make your site uneasy to read for those using a system to help like the visually impaired or blind; it can also affect your SEO strategy.
- Consider all of your content, not just parts.
Bounce rates affect your Google rating. Now that visitors are being driven to your site, you want them to stay and not be drawn away by other distractions. Include things like captions, where relevant, most of us are visually drawn to content on the page, so having a caption with a picture easily allows the user to determine what the image is.
Previewing draft posts is a great way to see how they will look on the page and prevents any styling or graphics errors that have to be fixed once the post is live. This can cause issues with cached sites where the errors are cached and may continue to appear long after you have corrected them.
Don’t let images interrupt the flow of your content either. Centring images is always a good idea as they stand out and draw the visitor’s attention. Ultimately it will depend on your style and the style of your site as to what works best for your site.
- Adjust the file size.
Image file sizes are considered by Google because they affect the load time of your site and website speed is one of the factors that impact Google quality rankings. There are a plethora of image editing tools to change the file size of your image, and they cater to a range of skills from Microsoft Paint to Adobe InDesign. WordPress also has an inbuilt image editing feature.
What should you takeaway?
Pairing these tips with your other research, existing WordPress SEO and content strategy; and your images should boost your ranking and lead generation in no time.